what Google knows about you
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How to see what Google knows about you

The Internet has totally changed our concept of information. It’s removed barriers for who can access that information. And even, what information you can access.

But, when you’re looking for something in particular, you don’t just turn to the sprawling World Wide Web. When there’s something you want to know or learn, chances are there’s one site that you turn to first – Google.com. If not Google, there’s a pretty high likelihood that you’re going to a website that’s owned by them.

While Google may be heralded as the knower of all things, have you ever stopped to ask, “What Google knows about you?” Afterall, Google knows everything.

In today’s day-and-age, information and date – more specifically, your data – is a commodity. And well, Google didn’t get to being one of the world’s most profitable companies by offering a free search engine.

All that being said, you’ve stumbled onto the right place. This article will show you how to see what Google knows about you. Also, you’ll learn the answer to the question, “How to stop Google from tracking me?”

How to find out what Google knows about you

Google is an invaluable resource to anyone. Whether you’re a student looking up answers to a test, or you want to settle an argument with a friend over the lyrics to a new song, Google is a wealth of knowledge for all things.

But, every time you search for something, Google is creating a profile behind the scenes of who it thinks you are. Since Google, or its parent company, Alphabet, owns so many other popular websites like Gmail and YouTube, it’s also collecting data on you from those places, too.

So, how do you see what Google knows about you?

Well, thankfully, in a few simple steps you’ll be able to see. If you go in with a bit of a sense of humor about it too, then it might be more amusing for you. Obviously, that’s only if you can get past some of the eerily accurate personal traits Google has assigned to your profile.

Once you have your browser opened and you’re logged in to Gmail or Google, then you can just follow these steps:

  1. In the top-right corner, click the Apps button.
  2. Then, click Account.
  3. In the Privacy & personalization section, click Manage your data & privacy.
  4. Finally, in Ad settings, select Ad personalization.
Google Account Settings Page

On this screen, you’ll be able to see all of the traits Google has linked to you based on your searches, YouTube history, and Gmail inbox.

How to stop Google from tracking me

If all of this is feeling a little too post-apocalyptic, skynet, and Big Brother-y, don’t worry. There are some steps you can take to safeguard yourself and your data. It might be a bit tedious to delete and turn off all of these settings. But, if you’re truly worried about your privacy, I promise you these are the best steps you can take to protect yourself.

Turn off ad personalizations

One of the best ways to stop Google from collecting information about you is to turn off ad personalizations. 

I feel like I should warn you though, Google, like every other tech company, will try to persuade you to leave them on. They’ll tell you it will negatively impact your internet experience. But, what they really mean is that they won’t be able to target you with ads for that underwear you accidentally clicked on that one time. Instead, you’ll see other ads that may or may not pertain to you that you’ll intentionally ignore. 

When you’re ready to turn off ad personalizations, just follow these steps:

  1. Go to Google.com and log into your account.
  2. Click the App button that looks a bit like a waffle.
  3. Then, click Account > Manage your data & privacy > Ad personlizations.
  4. Toggle the switch to Off.
Google Ad Personalization

Then, you should sign out and restart your browser just for good measure.

Of course, if turning off ad personalizations seems too drastic, you can surely delete any of the traits Google has assigned to you. All you have to do is follow the steps above and when you get to the last step:

  1. Scroll to the trait you want to remove and select it.
  2. Then, click Turn off.

See what Google knows about you and your histories

Histories seems like a pretty obvious tracking log. It’s literally everything you’ve searched for using any Google service. Going through anyone’s history can give you a fairly decent idea of what the person is like or into.

However, the most severe and critical stat to be cautious of is your location history. If the wrong people were to get access to this information, it could pose an extreme risk to your physical safety.

Once you’re logged into any Google service, you can check your location history status by:

  1. Clicking on the App button in the top-right corner.
  2. Then, click Account > Manage your data & privacy > Location History.
  3. Now hit the Turn off button.

After you’ve disabled the physical tracking Google is keeping on you, then you can turn to the digital tracking it’s doing. If you’re still on the Location History page then you can just go back one or you can use these instructions:

  1. Go to Google.com and sign in.
  2. Click the App button in the top right.
  3. Now select Account > Manage your data & privacy > Web & App Activity.

From here, you’ll be able to Turn off activity tracking on Google services. Or, you can view your history on an individual app.

Perhaps the best feature, though, is auto-delete. This will automatically clear out your history starting at a specific timeframe that you decide. It’s helpful because it will allow you to keep your history for your use, but after a reasonable amount of time it will purge that history so neither you or Google can use it.

Miscellaneous Google tracking settings

After you’ve gone through your ad preferences and histories, I would strongly recommend that you spend some time on the Data & privacy page. There are a lot of settings on here. All of them with their fair share of nuances.

Putting in the time to get familiar with them will help you make better decisions about your privacy. While also helping you understand what’s all at stake and how Google is keeping an eye on you.

Google knows everything – how do you get around using it?

At this point in the article, you’re probably feeling pretty defeated. Powerless. And, downright hopeless. Trust me, no one would fault you for feeling this way. But, you shouldn’t stop reading here. Because there is actually a bit of hope for your privacy.

Google might feel like the top dog, while other search engines from household names are buggy enough to make you tap out and say, “Bing!” There are other search tools out there that are better and safer than using the all-seeing Google. 

The most popular of these is one called Duck Duck Go. In fact, the entire reason for Duck Duck Go being created was to allow people to search and browse the internet in complete safety and near total anonymity. Your searches and data aren’t being shared with a global conglomerate or with anyone else for that matter. Your weird browsing quirks are between you and the keyboard. That’s it.

There’s definitely a lot to think about when it comes to internet safety and privacy. I totally understand that it can feel overwhelming at times. But, the good news is you don’t need to take care of all of it right now. You can do it piece by piece.

If that’s what you decide to do, make sure you bookmark this page so you can come back to it again and again. Hopefully, the information in this article has been helpful. And, you’re feeling empowered to take back your data and not voluntarily hand it over.

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